Client:
Charleston Town Center Mall (retail shopping)
Objective:
Develop the annual Christmas theme including re-designing the mall's hanging ornaments.
Solution:
We designed the huge 6-, 8- and 10- foot ornaments in three coordinating patterns in a gemstone palette. We featured the snowflake in print ads, stickers, signage and banners. Giveaways included snow scrapers and a candle ornament designed specifically for the mall. Artificial snow was even blown in the mall's atrium twice daily. The marketing was so successful, it was used the following christmas.