Client:
Youth Enrichment Services
Objective:
Design a logo and collateral targeted to low literacy level high school students who face dropping out of school with little or no work skills.
Solution:
The concept focuses on the student. The logo has an unrefined, youthful feel with an easy-to-read type treatment. The brochures feature three separate students who represent the target audience. Other collateral includes letterhead, business cards and envelopes.