Client:
Charleston Town Center Mall (retail shopping)
Objective:
Design an ad series to promote the mall's new gift card.
Solution:
The concept was to invite audience involvement through the use of personalized information. Real mall shoppers were used to appeal to teens and moms - the largest demographic of shoppers. The ads were printed in black and white with a full-color gift card. The campaign lasted through Christmas and included banners, mall signage and table tent cards.